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José Luis Hernández has participated, as President of COATO in a course held by the International University Menéndez Pelayo (UIMP), which took place in Valencia from Wednesday to Friday 23 on "Values ​​and emerging models in times of crisis. "
The intervention of the representative of Coato occurred in the meeting held on Thursday 22 on the question of whether it can be profitable and sustainable business ethics and socially innovative.
The president presented the COATO COATO case, which some consider an example of sustainable management business model, describing the course of this cooperative enterprise and how and why reporting has been betting on systems, models and protocols and behaviors that fall in a company, that not only was a pioneer in Spain in the sectors of activity in accredited and obtain the environmental certification ISO 14000 and EMAS in their processes and plants, but has managed to involve most of its more than three thousand members, to reconvert their conventional crops in sustainable, certifying more than 80% of them obtained by techniques such as integrated production, erosion control and food supermarkets protocols required by GlobalGAP type.
And especially for having achieved more than two thirds of its production personnel currently certified organic farming practice, which has made Coato the leading European company in area under organic farming.
José Luis Hernández also explained as COATO has been implicated in practice and accreditation systems of total quality management as well as in the practice of management models more internationally accredited on corporate social responsibility, as the ten principles of UN Global Compact, giving the fact that Coato is present in the Executive Committee of the Spanish Global Compact Network, which represents more than 2,500 companies and organizations that are practicing Spanish and autoevaluándose annually on matters other than RSC revolving around the ten principles of the UN.
The representative also informed that this company COATO cooperative, through its President, had been appointed as coordinator of the Spanish Working Group on "Sustainable Agriculture and enterprise" led by the UN, from one of the agreements Rio + 20, which was also attended by President of COATO.
Coato defended President who thinks he can not be a sustainable company that is not economically viable because then-even social sustainable and medioambientalmente- not be sustainable and maintained over time.
But he stressed that sustainability and ethics and accountability and innovation, and values ​​are tools that can and should be used as tools of differentiation and competitive advantage to customers and the social environment, as hallmarks of sustainability.
COATO representative described the difficulties faced by producers and processors of organic products to sell in the domestic market as well as for citizens and consumers and institutions assume that these companies are developing an environmental and social service, which can not left to the simple and pure market recognition.
While strongly he criticized the contradictions and cynicism of ciudadanosconsumidores and public authorities, which claim to defend the environment and organic farming and natural areas of the Natura 2000 network, but then not embody that sensibility or decisions purchase or specific support actions.
José Luis Hernández has expressed his satisfaction with the high level of the speakers and attendees of this course, while said he has learned a lot of ideas and models of ethical management and social innovators, like the economy for the common good, presented by the Director General of Sustainable Economy of Valencia.
Source: COATO
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