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COAG ask the mayor "which products and companies are already certified by the brand TO" (29/05/2014)

The Union of Farmers and Ranchers Lower Guadalentin (COAG) has requested in writing to the Mayor of Totana information on the procedures followed by the City to establish a protocol and regulatory certification of agricultural products and livestock Totana and will require to inform them of what agricultural and livestock products have specifications and are subject to certification by the mark "TO", while identifying Totana food companies that have applied benefits of this protocol and can use that brand .

And especially what company or entity and under what rules, is performing the certification attesting that an agricultural or livestock or their proceeds actually developed farms and farms located in Totana and it has been processed or produced and sold by companies or industries located in Totana and are committed to implement a protocol or standard that certifies the traceability at all stages of planting, growing, harvesting, handling, processing and packaging and marketing farm, agricultural and livestock farms and processing enterprises located exclusively in Totana.

Representatives of the UAG-COAG requested that the Mayor as announced by the Director General of Production and Agricultural industries, Angel García Lidón, the day of its launch last November, report them prescriptive "regulation of characterization, utilization and certification "brand" TO "and to provide them with the rules and procedures by which it controls and audits, to name just a few examples:

A box of lettuce, broccoli or artichoke branded TO contains lettuce, broccoli or artichokes produced exclusively from farms in Totana and are not mixed with other grown in, for example, Hoya, in which case it should be brand LH LOR or if this existed.

A ham or a sausage come exclusively from pigs raised on a farm in Totana and Alhama not, and is manufactured in a factory located in Totana.

Because if there product, eg Alhama, should use the AL mark, if any, and not the "TO".

A box of grapes marked "TO" is cultivated on a farm of Totana and packaged in a horticultural industry located here and not in Aledo.

Because then it should be marked in Aledo, if any of this county.

And just like with other agricultural products or processed as typical of Totana: almonds, oranges, milk, eggs, mantellina, or other paprika and pepper.

Because as you move to the Mayor from the UAG-COAG "To give a graphic example, we believe that to make an omelet branded TO, we should accredit and certify that the egg that has been done-and even potatoes if the leads-have been "placed" by a farm hens registered and located in Totana.

The Union of Farmers and Ranchers (COAG) reminds the mayor that the presentation of the trademark "TO" , 5 months, explained to the media that this logo was intended to "... standardize the external promotion of and promote products that users and consumers know firsthand the origin of the products they are consuming on parameters of quality and excellence, "according to the press release issued by the City.

We also request the Mayor to inform them of what "promotion beyond regional borders" has made this brand and what level of compliance has been the announcement at the presentation last November that "... farmers and livestock (Totana), utilized this new brand as a symbol of identity, reference and quality of the products they market cooperatives and organizations involved "(Totana), while that asks them to report companies that have joined this certification rules and parameters and if any company or entity duly accredited by ENAC (National Accreditation), either publicly or privately, certifying and attesting or certifying the origin of the products of farms and holdings of Totana and the attributes and specifications of quality and excellence of these products.

According to the letter of the Union of Farmers and Ranchers, which "can not create the expectation is for farmers and ranchers that will sell their products better.

And consumers will consume quality products and accredited and certified products Totana excellence.

And that, in practice, some products and processed, branded TO, could proceed, or there was a risk that they were made supposedly paprika China (cake paprika), almonds United States (in the case of almonds or sweets) China honey or lemon Argentina (in the case of mantellina), grape tomatoes from Morocco or South Africa or Senegal or melons pork outside the European Union, to name just a few examples "

Agricultural Organization COAG also expresses the Mayor, "We feel good that the TO mark as tourism promotion Totana or caps or catering establishments in the municipality and City Council in printed or used in taxis."

But as we manifest "are absolutely against it is intended to confuse the public and consumers by offering a supposed guarantee of quality, origin and excellence based on the products of the trademark" TO "have been grown or processed in Totana and have generated an economic activity for people and companies in Totana;

know when there is no parameter or process or control to guarantee it.

So if an incident that could call into question the quality and excellence of these products-such as a hypothetical accidental poisoning undesirable non-certified and controlled what would really discrediting and debunking products Totana be given that it is precisely the opposite of what was intended allegedly promote ".

He concludes the letter of the UAG-COAG to the Mayor stating that, "now that we have to forget about localism and regionalism and even promote the consumption of European products or products from Spain or-ultimately-products Murcia;

pretend that our agricultural products or livestock are more "quality and excellence" that grown and processed in neighboring municipalities, for example, Lorca, Mazarron, Alhama and Aledo;

continues to be an exercise in propaganda and marketing cosmetic policy not only has not been imitated-we know-by any other municipality in the region, but are hesitant to add some value quality and excellence and distinction or products totana or companies that is perceived by the consumer or a local or regional, let alone national or European. "

Finally the representatives of the UAG-COAG reiterated that the Mayor should be immediately reported to the Organization and all the public identity of products and engaged in protocol compliance certification mark "TO" companies and identify the public or private entity that controls the compliance protocol to the brand and specifications of the origin and processing of the product, and if it is properly credited, if any, to certify the origin, traceability and quality and excellence Products covered by the mark allegedly TO.

Source: COAG. Foto: archivo Totana.com

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