Totana City Council has promoted the creation of so-called Local Tourism Technical Committee, comprising the municipality socio-economic actors involved in this sector, which aims to set a roadmap for developing future Strategic Tourism Plan and encourage common actions stimulate their momentum.
Make this the tour operators, hoteliers, travel agencies, hotel managers and tourist accommodations, among others, those who seek to identify common problems and organize a task force to facilitate the exchange of information to make decisions that affect local tourism.
The Mayor of Totana, Isabel Maria Sanchez, who also manages the municipal area of ​​Tourism, explained that this is an area of ​​"communication open and flexible to work with a tourism product to sell better and learn to become a generator of employment and wealth. "
The Technical Committee on Tourism, which will hold monthly meetings, going to work in the coming months in the differentiation and strategic positioning to develop products and unique performances, as their archaeological and natural heritage, its tradition of pottery, they are services and its unique cuisine and quality, among others.
Furthermore, it will work in prioritizing markets that matter most to Totana, in establishing competitive differentiation elements in this area and in the needs assessment and improvement of tourism resources.
Sanchez explained that strategic planning is to integrate all aspects of tourism development, including human resources, environmental, urban, and cultural heritage, and added that it is making Totana a tourist destination "recognized and recognizable, and put this area among the major regional tourist destinations in the tourism market and cultural asset. "
Source: Ayuntamiento de Totana