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Of the many Anglo-Saxon customs that have colonized the rest of Western countries, Black Friday stands out and, to a lesser extent, also Cyber ??Monday.

As with Halloween, both are here to stay. Black Friday arises in the US as a shopping day followed by the celebration of Thanksgiving Thursday to which it has been added, as a shopping event through the internet, the following Monday and to round off the offer surrounding days.From the consumer's point of view, the impending maelstrom cannot aggravate their situation, but must be seen as an opportunity.

To do this, it is necessary to take a certain distance from the phenomenon and face it from the real needs of each home and not get carried away by increasingly aggressive advertising presentations. In this sense, it is advisable to take into account the following observations:- It is advisable to have decided the items that are needed and to have reference prices in normal market conditions.- Make a budget with the amount available leaving little margin for unforeseen events.- Local commerce is a fundamental pillar of the economic and social life of the town, the difficult situation caused by Covid-19 has to be reversed by all the neighbors by supporting with their purchases in our proximity commerce.- Know in detail the characteristics of the items to be purchased.- Quantify expenses (travel, transportation, etc.) that can influence the final price of the product.- Remember that the items offered as discounted must show the previous and current prices.- Bear in mind that in non-virtual shops, but with physical presence, their owners do not have the obligation (unless expressly publicized) to accept returns of non-defective products.

In virtual stores there are 14 days (calendar) to return items without obligation to justify such delivery. - The quality must be guaranteed, there must be no loss of it.- Browse through secure pages and, likewise, use secure means of payment, obtaining detailed information in cases of financing purchases (interests can be high).- It is interesting to keep any means of proof of the purchase conditions, brochures, screenshots, tickets or invoices, etc. - Buying in establishments adhered to the Consumer Arbitration System supposes an added guarantee when it comes to possible discrepancies or claims with the seller.

These shops have the corresponding distinctive. 

Source: Ayuntamiento de Totana / Foto: archivo